“Customers can log into their account and they can self-trade 24 hours a day seven days a week,” Says Blake Skadron COO of iTrustCapital. “We don’t employ salesmen and we don’t give investment advice.” He faults some other crypto and gold IRA providers for hiring a sales force to market their accounts and make claims about the value of the investment even though they are not financial advisers.

iTrustCapital says it is offering a new type of platform where users can easily set up an individual retirement account, fund it and use it to begin trading cryptocurrencies — with precious metals to be added soon. This provides a “safe, affordable, and efficient alternative” to existing Self-Directed IRAs, all while keeping the client in full IRS compliance.